How Human Automation Fails Healthcare

The Real Cost of “Human Automation” in Healthcare

Too many digital health companies still rely on outdated processes to manage their provider data—but that’s set to change.


Over the past few years, scores of new digital health companies have emerged. In 2021 alone, total funding for digital health systems based in the United States amounted to over $29 billion, almost doubling 2020’s record $14.9 in investments. For analysts, this trend signals that digital transformation is now top of mind for payors, provider groups, and other healthcare organizations.


Yet when it comes to provider data and network management, many of these companies still have outdated “human automation” solutions—like outsourcing to large offshore teams and/or using manual methods like screenshots and PDFs to digitize primary-source files—at the center of their administrative processes.


Why? The legacy systems that handle provider credentialing, licensing, and enrollment were built primarily with security and compliance in mind and without access to newer tools like integrations, APIs, and workflow automation.


That said, relying on antiquated provider management strategies can negatively impact an organization’s efficiency, accuracy, and growth, not to mention its ability to deliver quality care. In this post, we detail the adverse effects that human automation has on the healthcare industry—and how tech-forward platforms offer a better way forward.

The shortcomings of human automation

Generally, automation refers to the use of technological and/or mechanical processes that enhance the speed and accuracy of administrative tasks while also reducing human workloads. Ironically, human automation does not take advantage of such mechanized processes, instead offloading manual tasks from one group of people to another group less directly involved in the organization.

Unsurprisingly, in healthcare administration, this standard operating procedure can carry significant risks. Specifically, the impact of insufficient automation is twofold:

What do new tools do differently?

Thankfully, recent advances have paved the way for a host of new solutions that offer critical improvements to the healthcare sector


For the first time in the industry’s history, tech-forward tools, along with regulatory shifts, have made it possible for end-to-end automation to optimize essential tasks and reduce the administrative burden on both healthcare organizations and providers.


Some of today’s solutions include:

Identifying a fully automated provider data solution

With so many provider data management solutions on the market, it’s easy to get distracted by buzzwords like “modern” or “innovative” that mask the manual processes happening behind the scenes.


When evaluating provider network management partners, you want to ensure their technology is up to speed and that it can deliver on efficiency for your organization. Here are some questions you can ask to get to the bottom of their automation strategy:

Understanding what’s going on at the back end of a provider network management solution can help you identify which vendors are leveraging all the benefits of workflow automation.

The benefits of provider intelligence

In today’s digital landscape, what standard of automation should you expect and demand from your data partners? 


Put simply, you deserve a solution that leverages the latest technology to reduce workloads, unlock deeper insights, and drive results for your team, your network, and your organization.

CertifyOS makes this vision a reality by putting real-time, frictionless credentialing, licensing, enrollment, and network monitoring solutions at your fingertips. Our provider intelligence platform makes it easy to instantly access thousands of verified data points tailored to your precise business needs. The results, among many, include:

Learn what CertifyOS can do for you

Reach out to [email protected] to chat with a member of our team—or book a free demo to see our solutions at work.

See how CertifyOS can unlock provider network insights and power performance for you and your team.

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