CertifyOS provider data management

THE CERTIFYOS PODCAST

The 3 Questions This Healthcare CIO Asks Before the Demo Even Starts

Episode 4 · June 30, 2026 · 47 min

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ABOUT THE SPEAKERS

Meet this episode’s guests

Nick Helfrich
Nick HelfrichChief Commercial Officer, CertifyOS
Mitch Gorodokin
Mitch GorodokinSenior Vice President of Business Development, CertifyOS
Sam Deshpande
Sam DeshpandeFormer CIO, Humana

EPISODE DESCRIPTION

Most health plans run provider data across disconnected systems, spreadsheets and vendors that don't talk to each other. One bad record cascades into claims, payments and patients who can't find a doctor. So why do so many plans still try to build their own fix? Sam Deshpande spent 17 years at Capital One in risk and credit, then served at Humana as chief risk officer and later CIO. He has sat on both sides of every business versus IT fight. In this episode he gives Nick and Mitch a clear rule for what to build and what to buy, and explains why provider data is the textbook case for buying: complicated, universal and costly to get wrong.

Key takeaways

3 questionsBefore the demo matters, ask how much effort it takes to implement, whether it will scale inside your ecosystem, and what it looks like financially over one, three and five years.
Buy itHis rule of thumb: if it's complicated and everyone else uses it too, buy it. Provider data fits that description.
3 DsA CEO fixing provider data from a clean slate should decide it's a big enough problem, declare it, and design the structure to solve it.
20%Real transformation should earn 10 to 20% of a leader's effort. If it doesn't, it's an improvement, not a transformation.
“The key oftentimes is alignment on what the goal is.”

— Sam Deshpande, Former CIO, Humana

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